Google Analytics
Assessment | Consulting | Custom Reporting
Informed
We integrate your business goals into Google's "matrix for better decision making" to ensure the information you get is the information you need. Know your customers and grow your business the right way.
Reliable
As your business grows, your reporting can too. We keep you up to date with metrics that match your business trends, emerging goals, and customer values.
Accessable
We turn data into real-world solutions that inform your business and further your goals. From plain-English to technical reporting, we make sure Analytics is working for you.
Why Analytics?
Your Site, Your Audience
Google Analytics gives you information about who uses your site, how long they stay there, and what they do before making a purchase.
This includes:
- How visitors find your site
- How your visitors use your site, and what content is likely to turn your visitors into customers
- What content increases your traffic, and your most successful outreach campaigns
- What your visitors use to access your site, and how much of your traffic is from mobile, PC, and tablet devices
- The places your visitors come from, and which areas are most likely to drive paying customers
- Much, much more, including custom metrics tailored to your business needs
Google Analytics is used by more than 48 million websites to track performance, improve efficiency, and find their target audience.
The Benefits of Analytics Consulting
Assessment and Planning
To get the most out of Google Analytics, your reports should be based around your business goals, needs, and projections. Once these qualities have been identified, they can be broken down into measurable data points for tracking and evaluation.
Once setup is complete, analytics can be used both in measuring current projects and shaping future business based on the defined metrics of success.
We offer evaluation services for current analytics reporting, and from-scratch planning to best match analytics services to your needs.
Consulting
Google Analytics is a powerful tool with a multitude of options to help shape and define your customer base. We can provide guidance and planning to help make the most of these tools, as well as integrated marketing features like AdWords and Tag Manager.
All services are provided by an Analytics Certified consultant, and are specifically tailored to your business needs, volume, and customer base. For dynamic and ecommerce business, ongoing evaluation and campaign management services are also available.
Custom Reporting
Data is only useful when it’s meaningful to your business. Along with collecting the right kind of information, interpretation is vital to making the most of your Analytics reports. We provide straight-forward reporting at the level most appropriate to your business, and ensure that report summaries are in a format you can access and apply.
Already have a plan? Great! We’ll set up reporting based on your specifications, and provide updates with a general summary, highlights, and a custom breakdown of your site’s monthly data.